Being intentional with my actions, I wanted this brand to represent a place of deep meaning for my family and me. Sage Creek is a beautiful area on our ranch in North Dakota. Here, the rolling hills of sagebrush are endless, and echinacea grows wild in the summer. Hence, the sagebrush incorporated into the logo and dried echinacea present in my product photos. Sage Creek is notorious for holding big bucks, so it quickly became a favorite place for my grandpa to take my dad, and now a favorite place for my dad to take me. I’m a botanist’s daughter, so in true fashion, the logo’s color scheme represents the native plants and soils of Sage Creek.
